#MARKETBEAT Full Edition Q4 2021 (ENG)

  • Марина Смирнова

    Марина Смирнова

    Партнер, Руководитель департамента гостиничного бизнеса и туризма

  • Полина Афанасьева

    Полина Афанасьева

    Старший директор, Руководитель департамента исследований и аналитики

  • Никита Дронов

    Никита Дронов

    Заместитель руководителя департамента исследований и аналитики

    Авторы
    • Марина Смирнова

      Марина Смирнова

      CMWP

      Партнер, Руководитель департамента гостиничного бизнеса и туризма

    • Полина Афанасьева

      Полина Афанасьева

      CMWP

      Старший директор, Руководитель департамента исследований и аналитики

    • Никита Дронов

      Никита Дронов

      CMWP

      Заместитель руководителя департамента исследований и аналитики

    Закрыть

Авторы

26 апреля 2022

MarketBeat Q4 2021 is Cushman & Wakefield’s comprehensive year‑end review of Russia’s commercial real estate market at the point where post‑pandemic recovery meets surging inflation, tightening monetary policy and accelerating structural change in cities, capital markets and all major CRE segments.

The report brings together a macroeconomic reset, global structural trends and detailed sector analysis for Russia and, in particular, Moscow and the Moscow region. It starts with the macro context — rapid inflation, key rate hikes, Omicron risks and forthcoming forecast revisions — and explains why 2022 will be a year of re‑pricing assets and reassessing long‑term growth stories.

The global trends chapter looks at labour shortages, carbon neutrality, the energy crisis, affordable housing and health & security as new drivers reshaping demand for space. An urban development case study focuses on “Big‑City” in Moscow — the large‑scale extension of Moscow‑City — showing how transport infrastructure, density and mixed‑use planning create a future downtown outside the traditional CBD.

Sector chapters cover office, retail, warehouse & industrial and hospitality markets with full 2021 results and 2022 forecasts, highlighting where indicators have already normalised after COVID‑19 and where the real impact of inflation, labour costs and supply bottlenecks will emerge.

What’s inside

  • Macroreview: key rate hikes, rapid CPI and producer price growth, GDP recovery in 2021 and a forecast slowdown to “normal” c.2% annual growth; the role of the 2021 population census and updated official forecasts for defining long‑term demand patterns; corporate debt dynamics with renewed lending to construction and real estate, and what this signals for development activity; discussion of how global inflation will lead to uneven asset price shifts and sector‑by‑sector revaluation.
  • Global context & trends 2022: labour force shortages in developed markets as younger cohorts enter work later and older cohorts retire earlier; the impact of hybrid work on productivity and office demand; carbon neutrality as a structural driver of higher development costs and potential supply shortages; Europe’s energy crisis as a long‑term catalyst for energy‑saving technologies and a short‑term amplifier of inflation; affordable housing pressures and “rental migration”; health, safety and WELL‑related standards as core components of “quality office” definitions.
  • Urban development – Big‑City (Moscow): Big‑City as more than a Moscow‑City extension — a system of residential, office and mixed‑use clusters re‑orienting city‑level transport; analysis of unprecedented transport connectivity through new metro lines and Moscow Central Diameters; spatial development along Zvenigorodskoye Highway and the Moskva River; balance of office and residential space in existing and planned projects and how the “offices → housing → retail” cycle creates a self‑sufficient “city within a city”; growth of ground‑floor retail in residential schemes and how street‑oriented formats will compete with established malls like Aviapark and Afimall.
  • Offices (Moscow): full‑year 2021 picture after the H2 2020 rebound — higher rents and take‑up, positive net absorption and reduced vacancy; why this performance reflects pent‑up demand rather than a new growth phase; forecasts for a stabilisation / inertial scenario in 2022–2023 with moderate vacancy drift and slower rental growth; the surge in new construction after pandemic delays and the high share of built‑to‑suit schemes; structural shortage of large, modern class A blocks and the rising importance of pre‑lease and pre‑purchase deals; the growing role of flexible workspace and record 2021 transactions as evidence of a maturing coworking market; ESG and “green buildings” — leasing and pricing evidence from the US, and why green assets are still a niche but potentially “new prime” in Moscow.
  • Retail (Russia & Moscow): post‑COVID rebound of retail and services in 2021 driven by pent‑up demand and lack of hard restrictions; forecast deceleration of consumer market growth from 2022 as incomes lag and savings behaviour strengthens; record new retail construction in Russia in 2021 followed by a sharp expected drop in 2022 and very limited pipelines in Moscow; concept life‑cycle and the growing need to reposition or even demolish and redevelop aging shopping centres into residential, office or mixed‑use schemes; neighbourhood and transport‑hub formats versus large destination malls; consolidation of grocery and online retail with TOP‑10 operators rapidly increasing their market share; entry and exit of international brands and the evolving role of domestic fashion and beauty concepts.
  • Retail spatial analysis: use of “subagglomerations” and metro‑based “metrocommunes” to map retail density and construction hotspots in Moscow; identification of zones with the highest existing stock and pipeline (e.g. northern belts and inner CBD‑II area); overview of where new schemes will reshape the competitive landscape and which districts remain underserved.
  • Warehouse & Industrial (Moscow region and Russian regions): a record year across all key indicators in 2021 — take‑up, new supply, rent growth and vacancy compression; structural drivers including multi‑channel retail and e‑commerce, supply chain disruption and stock‑building; forecast for continued strong performance in 2022, with high but slightly lower demand and another peak in new completions; analysis of rental spreads by distance from Moscow and asset status (existing, under construction, BTS) and why the traditional “single rent for the region” approach no longer applies; subagglomerations and belt methodology as a new tool for micro‑location analysis; interaction between producer price inflation and rent growth and why rent escalation is expected to slow as PPI normalises; regional warehouse markets with record take‑up for the third straight year and e‑commerce as the main demand engine.
  • Hospitality (Moscow): partial fulfilment of 2021 recovery hopes — demand still impacted by COVID waves, yet domestic travel and corporate activity strong enough to maintain occupancies above a certain level; average occupancy, ADR and RevPAR trends by segment (Luxury to Economy) versus both 2020 and 2019; why luxury hotels managed to surpass pre‑pandemic ADRs while midscale and economy continue to lag; limited net supply additions in 2021 and a modest but concentrated pipeline for 2022–2023; the structural reasons why Moscow’s hotel development pipeline remains constrained despite an improving operating environment.
  • Appendix: long historical series of key indicators for office, retail and warehouse markets in Moscow agglomeration and Russia (stock, new construction, rents, vacancy, take‑up), plus contact details for C&W’s market experts.
  • The 2021 rebound has largely played out the pent‑up demand accumulated in 2020; from 2022 onwards most segments are expected to move into a slower, more inertial phase rather than a new boom.
    The 2021 rebound has largely played out the pent‑up demand accumulated in 2020; from 2022 onwards most segments are expected to move into a slower, more inertial phase rather than a new boom.
  • Global inflation and divergent cost dynamics are set to trigger a re‑pricing of assets: some types of property will gain significantly in value, others may face real devaluation.
  • Moscow’s office market has moved back into positive absorption with higher take‑up and rents, but the underlying driver is delayed decision‑making rather than a structural upswing, and new construction will moderate after a strong 2021.
    Moscow’s office market has moved back into positive absorption with higher take‑up and rents, but the underlying driver is delayed decision‑making rather than a structural upswing, and new construction will moderate after a strong 2021.
  • Retail is structurally shifting from volume‑driven new construction to concept renewal, mixed‑use integration and, in some cases, full redevelopment of obsolete schemes into residential or office uses.
    Retail is structurally shifting from volume‑driven new construction to concept renewal, mixed‑use integration and, in some cases, full redevelopment of obsolete schemes into residential or office uses.
  • Warehouse and industrial remains the standout performer, with extremely tight vacancy, sustained demand and rising rents, but the current peak is likely to normalise towards historical averages in the medium term.
    Warehouse and industrial remains the standout performer, with extremely tight vacancy, sustained demand and rising rents, but the current peak is likely to normalise towards historical averages in the medium term.
  • Moscow’s hotel market has found a new equilibrium level for occupancy under pandemic conditions, yet room yields still lag 2019 in most segments except luxury, underlining the need for careful revenue management and cost control.
    Moscow’s hotel market has found a new equilibrium level for occupancy under pandemic conditions, yet room yields still lag 2019 in most segments except luxury, underlining the need for careful revenue management and cost control.

Practical value

  • For investors: a clear, data‑driven view of where Russia’s CRE markets stand after the COVID rebound and ahead of a likely macro slowdown; insight into how inflation, rate hikes and uneven cost growth will filter into yields, cap rates and asset re‑pricing across office, retail, warehouse and hotel segments.
  • For developers and owners: benchmarks for 2021 performance and 2022 forecasts in each sector; guidance on launch timing and product positioning given rising construction costs, shifting demand (e.g. BTS in logistics, concept updates in retail, ESG in offices) and macro uncertainty; spatial tools (subagglomerations, belts, metrocommunes) to refine location strategies in Moscow and the Moscow region.
  • For occupiers: context for lease and expansion decisions — what to expect from office rents and availability, especially for large class A blocks; how retail landlords are repositioning assets and which formats are better placed for the next phase (neighbourhood, transport‑linked, street‑level in new residential); and how tight warehouse supply and differentiated rents by belt affect logistics footprints.
  • For retailers and logistics operators: a realistic picture of the post‑pandemic consumer market, including the limits of pent‑up demand and the implications of consolidation in grocery and online retail; understanding where warehouse capacity is already stretched and how rental spreads and BTS availability differ by location.
  • For hotel owners and operators: segment‑level evidence of where recovery is strongest, where gaps to 2019 remain widest and how limited new supply will shape competition; a basis for ADR, capex and brand positioning decisions in a market that is learning to live with the “new normal” of recurring COVID waves.

To see the full set of charts, regional breakdowns, forecast tables and expert commentary, download the complete MarketBeat Q4 2021 report.

#MARKETBEAT Full Edition Q4 2021 (ENG)

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